Bring us the messy version. Here is what we really need to know.
You do not need a polished document to start planning an event. In fact, the best briefs we get are often a few honest paragraphs, a handful of photos and a list of things the client definitely does not want.
The most useful thing you can tell us is how you want people to feel when they leave. Elated? Closer to each other? Proud of the year they have had? That single answer shapes every decision that follows, from the venue to the playlist.
After that, we need the practical shape of it: a rough date or season, an approximate guest count, the budget range you are comfortable with and any fixed points — a venue you love, a family tradition, a speaker who has to be there.
And please share the half-formed ideas. The odd venue you walked past once, the party you went to years ago that you still think about. Those fragments are often where the most memorable parts of an event come from.